WHO WE ARE.
The Lincoln County Living is a community-driven nonprofit organization dedicated to connecting, informing, and celebrating the people, businesses, and culture of Lincoln County, New Mexico. We believe in fostering local pride, supporting economic growth, and providing a platform for voices that make this region unique.
What we do.
Podcast: We interview local business owners, leaders, and community members to share real stories, local wins, and meaningful conversations about life in Lincoln County.
Blog & Social Media: From quirky local facts and upcoming events to small business spotlights and scenic gems—our content keeps locals and visitors connected to what’s happening here.
Community Initiatives: We organize volunteer events, support neighborhood improvements, and host fundraising drives, scholarships, and creative contests to uplift the community.
Small Business Support: We help local businesses grow by offering visibility, creative collaborations, marketing support, and authentic local exposure.
A cleanup event hosted by Capitan Tigers x Church of Christ - Cleanup the miles - 2025
our Mission!
Lincoln County Living is a community-driven organization dedicated to connecting, informing, and uplifting the people, businesses, and culture of Lincoln County, New Mexico.
We do this through our podcast, blog, social media, and local initiatives that highlight what makes this region special. From supporting small businesses and sharing community stories to promoting tourism and offering helpful resources, our goal is to serve both residents and visitors alike.
Whether we’re interviewing business owners, spotlighting unsung heroes, covering local events, awarding scholarships, or running contests that bring the community together, everything we do is about building a stronger, more connected Lincoln County—one story at a time.
We're here to celebrate our people, help businesses thrive, and keep everyone informed about what’s happening across the county. And we’re always growing—seeking out new ideas, new partnerships, and new ways to make an impact.
Our board members
The Lincoln County Living is guided by a dedicated team of community members who are passionate about making a positive impact in Lincoln County. Our board members oversee initiatives, provide strategic direction, and work to ensure our mission thrives.
Nicholas Hall - President
Nicholas Hall is the founder and driving force behind Lincoln County Living. A passionate storyteller, entrepreneur, and community advocate, he created this platform to connect, inform, and uplift the people of Lincoln County, New Mexico.
With a background in real estate, content creation, and community outreach, Nicholas brings purpose, grit, and vision to everything he does. Whether he’s behind the mic on the podcast, highlighting local stories, organizing community events, or supporting small businesses, he’s focused on building something that matters.
Nicholas is committed to making Lincoln County stronger, more connected, and more inspired—one story, one project, and one relationship at a time. His mission? To help people live their story—and to make sure Lincoln County has a damn good one.
Preston Marshall - Vice President
Preston Marshall is the Vice President of Lincoln County Living and a leader with a strong foundation in management, adaptability, and community service. Formerly an Assistant Manager at BBVA Compass Bank, Preston now channels his energy into helping others—both people and animals alike.
He is the owner of No Dogs Left Behind, where he specializes in training dogs and helping them find stable, loving homes. He also volunteers with the Humane Society of Lincoln County, working to improve the chances of adoption for dogs in need.
Though Preston has lived all over New Mexico, it was Lincoln County that gave him a true sense of belonging. He brings heart, experience, and vision to his role at Lincoln County Living—motivated by a passion to give back to the community that welcomed him. Whether he’s leading from the front, supporting local initiatives, or simply lending a hand, Preston is focused on helping Lincoln County grow, thrive, and feel like home for others, too.
Benjamin Corona - Community Outreach Director
Benjamin Corona is the Community Outreach Director of Lincoln County Living and a proud lifelong resident of Lincoln County. Deeply rooted in the community, Ben brings a strong sense of family, local pride, and purpose to everything he does.
As someone who knows this region inside and out, Ben is passionate about creating real connections with the people who call it home. He listens to their stories, understands their needs, and works hard to help the community thrive—whether through outreach efforts, events, or simply showing up where it matters most.
Driven by heart and grounded in his roots, Ben plays a key role in building bridges between Lincoln County Living and the community it serves. His dedication to making a real difference is at the core of our mission, and we’re proud to have him on the team.
Lily Mendenall - Secretary
Lily Mendenall serves as Secretary of Lincoln County Living, bringing a deep-rooted passion for the community and the people who make it special. Born and raised in Lincoln County, Lily knows the area inside and out—and she uses that knowledge to support local growth and meaningful development.
As a licensed realtor and lifelong local, Lily advocates for small businesses, supports residents, and helps guide community-forward initiatives. Through her work with Lincoln County Living, she helps keep the organization organized, focused, and thriving.
Lily is committed to creating a stronger, more connected Lincoln County—and we’re proud to have her helping lead the way.
Eric Hall - Treasurer
Eric Hall is the Treasurer of Lincoln County Living, where he leads the organization’s financial management with precision, transparency, and long-term vision. With a strong background in budgeting and financial planning, Eric ensures that resources are allocated effectively to support scholarships, outreach efforts, and community-driven projects.
His expertise plays a key role in maintaining the organization’s sustainability, allowing Lincoln County Living to grow responsibly while maximizing its impact. Eric’s thoughtful stewardship helps turn bold ideas into real, lasting results for the community.
Our board is committed to fostering growth, supporting local businesses, and amplifying the voices that make Lincoln County unique. The Lincoln County Living is guided by a dedicated team of community leaders who are passionate about making a positive impact in Lincoln County. Our board members oversee initiatives, provide strategic direction, and work to ensure our mission thrives.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!